Why I Created the Clarity S.H.I.F.T. Method℠—And How It Can Help You
Shift gears toward a more creative, happier, healthier life
Our two-year-old grandson is already shifting gears. Image credit Clifford Jones
It started as a small voice in my head—just a whisper. Something was missing. Deep down, I knew I wanted more from life, but fear and doubt kept me stuck.
It took me years to listen to that voice. When I finally did, I made a huge decision: I shifted gears. I left my safe corporate job and took a big leap into the unknown. I wanted more meaning, more freedom, and a life where I could be fully myself—a writer, business owner, and family man.
But it wasn’t easy. Change never is.
Some people know what they want right away. Others take longer. Fear shows up no matter who you are when you step into something new. It tries to keep you stuck in the same old routine, in self-doubt, in excuses.
So how do you break free?
The Power of Shifting Gears
I’ve learned that significant life changes don’t happen all at once. They happen one step at a time.
You fall. You fail. You get lost.
That happened to me—a lot.
Years ago, I hit a rough patch after selling my first small business to an international company. I had worked hard to build something great, but after it was gone, I struggled. I didn’t know who I was anymore.
That’s when I realized something: If I wanted to move forward, I had to shift my mindset. I had to create a new identity, goals, and thinking.
That’s when the early versions of the Clarity S.H.I.F.T. Method℠ were born. Everything built into S.H.I.F.T. evolved from me learning to adapt and change through the early stages of my life. The process kept improving itself.
Building a new identity or brand and changing how we work or live is fundamental for individuals and companies.
Our evolution and progress in creating a better life begin with our new experiences, insights, interests, and passions, which lead us to a new desire, mission, or vision that we seek to pursue.
That happens throughout life if we allow it. We evolve, and evolution didn’t create love.
Something much bigger did. That’s what we tap into with my creative process.
What is S.H.I.F.T.?
S.H.I.F.T. is a five-step method to help you tap into your creativity, break through fear, and build a life that excites you. It’s about seeing challenges as opportunities and unlocking your true potential.
Here’s what S.H.I.F.T. stands for:
Self-Awareness – Realizing that creativity is already inside you.
Higher Understanding – Learning how creativity works in your brain, emotions, and life.
Introspection – Facing and overcoming the fears that hold you back.
Focused Intention – Creating habits that keep you moving forward.
Transformation – Using creativity to grow in all areas of your life.
These five steps help rewire your thinking. Instead of getting stuck in doubt, fear, or “I’m not good enough,” you start seeing yourself differently. You become the person you’re meant to be.
It’s like being able to reprogram ourselves.
Creativity Isn’t Optional—It’s Essential
Many people think creativity is just about art, music, or writing. It’s not. Creativity is about problem-solving, thinking differently, and shaping your future.
We all have creativity, but many of us stop believing in it somewhere along the way.
We say:
"I’m not creative."
"I can’t do that."
"I don’t know what I want."
Those are fear-talking. And fear is a liar.
I created the Clarity S.H.I.F.T. Method℠ to help people rediscover what’s already inside them.
No matter who you are—an artist, a student, an entrepreneur, or just someone looking for more meaning—your creativity is the key to building the life you want.
The Journey to S.H.I.F.T.
I know what it’s like to feel stuck. I’ve been there.
I searched for answers in books, courses, and mentors. What I found changed everything:
Creativity isn’t something you “get.” It’s something you already have.
But to use it, you have to believe in yourself. You have to trust your ideas and take action.
The S.H.I.F.T. method is a roadmap to help you do just that.
Why This Matters For You
I created this method because I understand the frustration of having big ideas but feeling too stuck or afraid to bring them to life. I also understand how fear and doubt can shut down creativity before it has a chance.
But I also know how powerful it is when you break free.
Imagine waking up every day excited about what’s possible. Imagine feeling confident in your ideas and knowing you have the tools to make them real.
Imagine not letting fear or perfectionism hold you back.
That’s what this journey is about.
Your Invitation to S.H.I.F.T.
You're not alone if you’ve ever felt stuck, unmotivated, or unsure of your next step.
But you don’t have to stay there.
Your creativity is waiting. Your next big breakthrough is closer than you think.
Are you ready to shift?
Let’s do this together. Stay tuned here for more.
I’m a six-time author, visual artist, brand-builder, and long-time strategic small business guide. As the founder of BrandEquityPlaybook.com, I empower brand-conscious creators, professionals, and small business owners to S.H.I.F.T. their brand and stories into higher gear.